Yes, this ad is completely random...kind of like that show about "nothing" :). There is plenty of criticism out there but, personally, I liked it!
Here is some explanation for geeks I found on a blog -
- This ad wasn't about nothing. First of all, looking into the shoe shop, Gates had the chance of selecting a shoe which fits him. Windows 'ecosystem' is like that. Different computers of various shapes and forms which fits your needs. Also the flexibility of the shoe compares to that of Windows. (Linux also)
About Seinfield having shower with his clothes on, that refers to the Mac. You are not legally permitted by Apple to build from scratch like some personal system builders can do on Windows or Linux platform. Macs come pre-built from Apple (Psystar and co are seen as illegal in Apple's eyes). You are not legally allowed to build from bare bones or naked PCs.
At least at the end when Seinfeld asked "Are they ever gonna come out with something that will make our computers moist and chewy like cake so we can just eat them while we're working? If it's yes, give me a signal. Adjust your shorts." and Gates gave a sign. Microsoft is placing some Windows gurus at some Best Buy stores to convince people to buy Windows PCs. Some people wether in small numbers after seeing this ad would be curious as to what the new product from Microsoft is and some of these people will end up talking to these guys who will convince them to buy Microsoft products.
This particular ad was made for people to figure out what is going on and therefore make them follow the subsequent ones which will need no brainer to uncover the reason behind it. (Just like how the Playstation 3's 'This is Living' ad started)
I know bashing MS of late is a fashion but come on guys, just think about it and you'll get it.
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